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Over $16 billion of product sold annually

According to a study peformed by Baylor University on behalf of the Advertising Specialty Institute, the industry recorded over 16 billion dollars in sales for 2001. Ad Age Magazine puts the figure closer to 22 billion which includes many sales that are not traditionally tracked by ASI.

Promotional Advertising is a Growing Industry

In its "State of The Industry" report, The Counselor Magazine (the industry's primary trade publication) pointed out that the industry expanded 14% each year from 1994 to 1997 and a whopping 60 in the 1990's.

Who are Potential Customers in this $16+ Billion Industry?

The industry can be clearly defined into two distinct markets, the Business to Business market and The Consumer or Retail Market. If you are calling on businesses that sell services or products to other businesses, you would consider your primary target to be in the Business to Business Market. These are firms like manufacturers, wholesalers, distributors like trucking companies, steel fabricators, window manufacturers and manufacturers of computer software. The Consumer Market is made up of businesses, schools or organizations that market their products or services directly to you and me, the consumer. This will include businesses like banks, insurance companies, car dealers, boat dealers and many other retailers.

Kaeser & Blair is Ranked 19th out of 17,000 Distributors Nationwide!

Our reputation for conservative management practices has helped us earn our way to the elite of the Promotional Advertising Industry. We believe in ethical business practices and treat our suppliers and dealers with the respect they deserve.

Since our inception, we have marketed our products solely through the efforts of our independent contractor dealers. We do not employ telemarketers to solicit business from your customers or from any other database. We do not implement direct mailings or direct marketing of any kind. Even if you become inactive, we will not reassign your accounts without your permission. Our loyalty to our dealers is unmatched in any industry.

Kaeser and Blair is rated 3A1, the highest credit rating for a firm its size. This rating was achieved through a century of responsible, reliable, impeccable cash management. It's simple. We pay our dealers and our suppliers on time, every time. It means your orders and your commissions will never be in jeopardy due to Kaeser and Blair's credit, regardless of the size of the transaction!
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